Before moving on to the direct selling in India, it is inevitable to understand this concept thoroughly. Any sales strategy or practice involves a number of channels through which any good or commodity has to travel to reach its final destination, the consumer. Direct selling eliminates all these channels (middlemen like wholesalers, retailers, advertisers etc.) and facilitates person to person selling through sales representatives or consultants. Each and every product is available in this format for selling which in its modern avatar also includes internet sales or online shopping as it is popularly known as. This is an industry that has witnessed a boom in the revenue figures generated by the companies involved in the business of direct selling. This has led to its rapid growth in a developing economy like India which possess probably the largest consumer base all around the world. The latest studies reveal that in Direct selling India is expected to attain the figure of 10,840 crores by the end of financial year 2014-15.
Although it does not imply any hassles in its operation, the companies nowadays prefer to seek the help of a professional direct selling consultancy to manage their activities effectively to reach their target audience around the globe. As mentioned earlier as well, India is a booming and buzzing market which is attracting big manufacturers and sellers global to make their presence felt here. In India, a well laid out legislation to guide the enterprises working in this field is the need of the hour to support the growth of this industry. Here IDSA is an authoritative body to regulate the practices involved in direct selling. It works in close liaison with government regulations and policies. All sellers and consultancies engaged in this business are covered under the net of this regulator. Direct selling unlike any other form of marketing is highly cost effective as it eliminates the requirement of a bulky retail infrastructure and has great value added to the selling price of the goods as they exclude any unnecessary costs to be borne by the consumer. This way it facilitates the enterprises of all sizes, even those in unorganized sector, to expand their areas of operation and the boundaries of their product outreach.
The direct selling has increased manifold in India and it has driven many other sectors as well on the path of success. This is because many global direct selling companies are expanding their base here with establishment of their production units or by procuring the goods from local manufacturers. This has been quite beneficial for small and medium scale enterprises that are now finding new avenues of growth. However, all these factors when combined together may not produce the desired results due to the lack of proper strategies, operation plans, professional training, method of product development, etc. Here arises the need of professional direct selling agents or consulting firms that provide assistance to these companies through intensive market study and research combined with accuracy of execution and ability to understand market dynamics.
Although it does not imply any hassles in its operation, the companies nowadays prefer to seek the help of a professional direct selling consultancy to manage their activities effectively to reach their target audience around the globe. As mentioned earlier as well, India is a booming and buzzing market which is attracting big manufacturers and sellers global to make their presence felt here. In India, a well laid out legislation to guide the enterprises working in this field is the need of the hour to support the growth of this industry. Here IDSA is an authoritative body to regulate the practices involved in direct selling. It works in close liaison with government regulations and policies. All sellers and consultancies engaged in this business are covered under the net of this regulator. Direct selling unlike any other form of marketing is highly cost effective as it eliminates the requirement of a bulky retail infrastructure and has great value added to the selling price of the goods as they exclude any unnecessary costs to be borne by the consumer. This way it facilitates the enterprises of all sizes, even those in unorganized sector, to expand their areas of operation and the boundaries of their product outreach.
The direct selling has increased manifold in India and it has driven many other sectors as well on the path of success. This is because many global direct selling companies are expanding their base here with establishment of their production units or by procuring the goods from local manufacturers. This has been quite beneficial for small and medium scale enterprises that are now finding new avenues of growth. However, all these factors when combined together may not produce the desired results due to the lack of proper strategies, operation plans, professional training, method of product development, etc. Here arises the need of professional direct selling agents or consulting firms that provide assistance to these companies through intensive market study and research combined with accuracy of execution and ability to understand market dynamics.